For my product and add, I chose Dunkin' Donuts. The add was about how Dunkin' Donuts is family run and is good for the community. It started as a business, like many others. They used Ethos when they showed that the creators of Dunkin' Donuts, was like everyone else and had started the same. They told viewers that they were helping the community and economy, which is pathos. They didn't use logos, but their add was more for convincing the viewer that they were good.
Amelia
No comments:
Post a Comment