As seen in the Pursaduers video and the packet, Americans and consumers cannot escape the world of advertisment.  They can and may ignore it, but it is still there, leaving a small imprint in your memory.  So much of these advertisments pull at humand needs, most notibly is the one to be like everyone else.  Companies use this idea, something we don't even think about, to get our attention.  They try to find the holes in our life, anything that will change someones mind on wether or not to buy a certian product.  And these advertisments will never go away, there will always be someone that comes up with  new advertising schemes and ideas.  From here on out it will always be part of our life and society.